This product is an ice-cream which consists of yogurt and milk. The name “Yo-clammy” can be separated into 2 words, yogurt and clammy. The definition of yogurt is product from milk which is low fat. And other one, clammy, is sticky or cold. I name it Yo-clammy because when customers taste it, the taste will be smooth, sticky, and cold. The slogan is good taste good shape because nowadays, people worry about their shape too much, so my product must respond their requirements perfectly.Yo-clammy is a homemade ice cream. The main ingredient is yogurt, so everyone will get benefit from the ice cream. The ice cream does not affect shape of people. In addition, all ingredients, milk, chocolate, fruits, and especially yogurt, are imported from the best place. Therefore, everybody can eat ice cream as much as they can with confidence.
The main target is teenager. It is not specific female but also male. Now Yo-clammy is available in Central and The Mall. Hope everyone come to take some good experience from the quality ice cream, called Yo-clammy.
A really good try, Gust! However, did you know that "clammy" is actually a very negative word? If a ghost or a dead person touched you, their skin would feel "clammy". Take a look in the dictionary. Nevertheless, I think you have done a good job with your marketing strategy. Well done.
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